Final Research Project

For your final research project, you are tasked with creating marketing and fundraising collateral for a new, but fictional, international animal welfare organization to be aimed at a Gen Z audience. The goal is to create a compelling presentation promoting the organization’s mission and enticing potential donors.

Directions:

1. Choose one of the following animal issues:

• Trophy Hunting—Every year, thousands of wild animals around the globe are killed by hunters targeting, often endangered, animals for trophies and bragging rights.
• The Exotic Pet Trade—Though largely illegal, the exotic species trade has flourished in recent years, often with detrimental results for the owners, the animals, and the environment.
• Poaching—All around the world, illicit markets exist specializing in the trade of poached species, such as elephants and tigers.
• The Cetacean Trade—Cetacean transactions happen through an intricate, often shadowy, marketplace designed to match these animals with anyone who can afford them.
• Retiring Circus Animals—Animals that are charged with entertaining humans are often animals that suffer, especially in circuses. 
• Invasive Species—Whether done intentionally or not, the introduction of an invasive species into a new environment can wreak havoc.
  

2. Imagine a new organization dedicated specifically to one of the above causes—this will be the organization for whom you will create a presentation. Consider what your target audience would find most appealing.

3. Give your organization a:

1. Name: Name it so that your organization's purpose is clear (e.g. WWF: The World Wildlife Fund). Consider what kind of name Gen Zers would find attractive.
   
2. Mission Statement: What are the specific goals of your organization (and why)? These should be lofty goals, but also realistic. For example, instead of promising to eliminate tiger poaching completely, perhaps it's better to  focusing on reducing poaching on the Indian subcontinent by 30% in five years.
   

4. Create a 15-slide multimedia presentation designed to persuade fellow Gen Zers to support your cause—this is important because your target audience has its own unique characteristics.

Your presentation must:

• Have a cohesive, professional design—how does the overall design support your goal attracting young donors? Also, impeccable spelling and grammar are a must.
  
• Introduce your organization, including mission statement—what is you organization and what does it do?
• Contextualize the issue—what does this organization do for animals and why should Gen Zers care?
• Present 2-3 case studies—what are specific examples that might persuade your targeted donors? Your argument should be persuasive without relying on fallacies of logic.
• Address “common myths”—illustrate commonly misunderstood points associated with your specific cause.
• Include a "call to action"—an invitation to Gen Zers to join your cause, either in person or financially.
  
• Conclude with a persuasive argument—what is your closing argument to potential Gen Z donors?

Requirements:

• MLA Style, including parenthetical citation 
• Works Cited
  

Due: Thu 5.12 (Note: There is no submission window for this assignment)